For several years at the annual E3 convention in Los Angles, Ant Farm was tasked by Activision to create hard-hitting immersive creative for their company booth on the E3 floor. Each year, the creative would be pushed to incorporate bigger screens, more visceral “4d” special FX, and encapsulate more of the exciting new titles and releases ATVI/Blizzard had in the pipeline. These activations were the highest production value and biggest draws of the convention during their exhibition.